Search Engine Dictionary: A complete guide to search engine terminology

 

 

 

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W

Wayback Machine

web.archive.org/
A very large "archive" of the web. The Wayback Machine stores "snapshots of sites", allowing users to have a look at how sites looked "wayback" then.

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web copywriting

Copywriting specifically aimed at an online audience. It shares many of the ground rules of offline copywriting, but has quickly evolved to become a stand-alone science. Recently it has also begun taking into account how spiders see web pages. Although there are many who feel copywriters should focus on converting visitors to customers and not be concerned with getting visitors, there are strong arguments for SEO considerations to form part of web copywriting.

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Webcrawler

www.webcrawler.com
A fairly old meta search engine.

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web record

All the information a search engine can display about a particular web page in response to a query. In other words, search engines do not index actual pages. When a page is "indexed", the search engine adds a snapshot-like "web record" to its index. The web record contains only the information the search engine is interested in (content) rather than the entire page. The contents of web records obviously differ from one search engine to another, depending on what each search engine considers important in order to rank pages accurately.

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weighting

Describing the technique search engines use to compare the relevance of different documents to a query. Search engines effectively "weigh" different pages based on things like the occurrence of keywords in the title etc. in order to list documents in order from most to least relevant.
Also see score.

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WHOIS

A type of search where the query is a domain name and the result shows details of the domain, like when it was registered, by whom, when it expires etc.

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Wisenut

www.wisenut.com
A fairly large search engine. Wisenut was at one stage (about 2001) considered a credible threat to Google's dominance, but has failed to deliver on that early promise.

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word stuffing

See keyword stuffing

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