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W
Wayback
Machine
web.archive.org/
A very large "archive" of the web. The Wayback Machine stores
"snapshots of sites", allowing users to have a look at how
sites looked "wayback" then.
web
copywriting
Copywriting specifically aimed at an online audience.
It shares many of the ground rules of offline copywriting, but has quickly
evolved to become a stand-alone science. Recently it has also begun
taking into account how spiders see web
pages. Although there are many who feel copywriters should focus on
converting visitors to customers and not
be concerned with getting visitors, there are strong arguments for SEO
considerations to form part of web copywriting.
Webcrawler
www.webcrawler.com
A fairly old meta search engine.
web
record
All the information a search
engine can display about a particular web page in response to a
query. In other words, search engines do
not index actual pages. When a page is "indexed",
the search engine adds a snapshot-like "web record" to its
index. The web record contains only the information the search engine
is interested in (content) rather than the entire page. The contents
of web records obviously differ from one search engine to another, depending
on what each search engine considers important in order to rank pages
accurately.
weighting
Describing the technique search
engines use to compare the relevance
of different documents to a query. Search
engines effectively "weigh" different pages based on things
like the occurrence of keywords in the
title etc. in order to list documents in
order from most to least relevant.
Also see score.
WHOIS
A type of search
where the query is a domain
name and the result shows details of the domain, like when it was registered,
by whom, when it expires etc.
Wisenut
www.wisenut.com
A fairly large search engine. Wisenut
was at one stage (about 2001) considered a credible threat to Google's
dominance, but has failed to deliver on that early promise.
word
stuffing
See keyword
stuffing
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