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Reciprocal link
reciprocal link
A link placed on site
A, pointing to site B, on the condition that site B returns the favor.
Also called a link swap. Contrary to popular belief, reciprocal linking
does not necessarily improve a site's PageRank.
In some cases it can have a negative effect on PageRank. For a detailed
discussion on how and when to swap links as well as getting the most
out of PageRank, please refer to the Search Engine
Yearbook.
Also see deep linking.
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