Search Engine Dictionary: A complete guide to search engine terminology

 

 

 

Hidden text

hidden text

Text on a web page designed to be visible to spiders but not to human visitors. The aim is to load the page with keywords without deterring from the visitor's experience. Of the various techniques of hiding text, the most common is to set the text color to exactly or nearly the background color. Most search engines can now detect hidden text and consider it a form of spamdexing. Pages that contain hidden text are penalized or even de-listed. For more on hidden text and the dangers of using hidden text, please refer to the Search Engine Yearbook.

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