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Hidden text
hidden text
Text on a web page designed to be visible to spiders
but not to human visitors. The aim is
to load the page with keywords without
deterring from the visitor's experience. Of the various techniques of
hiding text, the most common is to set the text color to exactly or
nearly the background color. Most search
engines can now detect hidden text and consider it a form of spamdexing.
Pages that contain hidden text are penalized or even de-listed.
For more on hidden text and the dangers of using hidden text, please
refer to the Search Engine Yearbook.
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