Search Engine Dictionary: A complete guide to search engine terminology

 

 

 

Google bomb / Google bombing

Google bomb / Google bombing

The practice of using anchor text to make a page show up in the SERPs under keywords that are out of context for that page. For instance, if you want your arch enemy's page to be #1 on Google for "absolute moron", you'd get as many people as possible to link to his page using "abosute moron" as anchor text. Google bombing can of course also be used to create a positive effect. In theory you could get your own site listed at the top for very targeted keywords using the same technique. Both these uses are of course aimed at manipulating search results and as such are spam.

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