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Google bomb / Google
bombing
Google
bomb / Google bombing
The practice of using anchor
text to make a page show up in the SERPs
under keywords that are out of context
for that page. For instance, if you want your arch enemy's page to be
#1 on Google for "absolute moron", you'd
get as many people as possible to link to
his page using "abosute moron" as anchor text. Google bombing
can of course also be used to create a positive effect. In theory you
could get your own site listed at the top for very targeted keywords
using the same technique. Both these uses are of course aimed at manipulating
search results and as such are spam.
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