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a new term / correction to
an existing term. In exchange we will place your name and a link to
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O
obfuscation
A seldom-used term, more often called spamdexing.
It refers to the misrepresentation of meta
tags and page content in order to gain an unfair advantage in the
search engines. The term is sometimes
differentiated from spamdexing in that it is used to refer to pages
that, through stealth, rank highly although
they are poorly optimized. The idea is to
deliberately mislead others who might steal the page.
ODP (Open Directory Project)
/ DMOZ
dmoz.org
A massive directory continually expanded
by volunteers. What sets this directory apart is that it makes its database
of indexed documents available to other
directories & search engines.
A listing here results in the page automatically being listed in many
other directories and search engines. The model of using volunteer editors
is fairly ambitious - and surprisingly successful. It is a mammoth achievement
and an asset to the online world. Getting a site indexed at ODP can
be difficult, so we've included comprehensive guidelines and a full
review of this directory in the Search Engine Yearbook.
off the page / off the
page factors / off the page criteria
Those factors that impact the ranking
of a web page but that are not located on the web page itself. Inbound
links, anchor text etc. are examples
of off the page factors.
ontology
In the context of search
engines it refers specifically to a file that defines relationships
between words.
Also see fuzzy matching.
Open Directory
Project (ODP)
See ODP
Open Text
www.opentext.com
A fairly large directory listing only
business sites.
operators
"AND", "NOT" and "OR"
as used in Boolean Searching.
optimize
/ optimization
A page is said to be optimized when it has been
structured in such a way that it ranks well (on the SERPs)
for those keywords it targets. It is a
fairly subjective concept. What some see as optimization might be termed
spamdexing by others. In the strictest
sense, optimization means simply making a page spider-friendly
by, for example, using text links rather
than image links. In the SEO industry the
term is more often used as a collective name for all the "tricks"
webmasters use to improve a page's ranking.
origination page
According to Chris Sherman's "New Web Map
Reveals Previously Unseen ‘Bow Tie’ Organizational Structure",
origination pages are typically new or obscure pages that haven’t
yet attracted interest from the larger, more inter-linked web community,
or that are only linked to from other origination pages.
Source: http://www.infotoday.com/newsbreaks/nb000522-1.htm
Also see termination page.
outbound link
When site A links to site B, site A has an outbound
link and site B has an inbound link.
Overture
www.overture.com
The largest and most popular of the PPC
(pay-per-click) search engines. Formerly known as Goto. For an in-depth
look at Overture and different PPC strategies, please refer to the Search
Engine Yearbook.
Note added June 2003:
Overture signed a deal with the notorious Gator Corporation (since renamed
"Claria Corporation"). According to the deal, Overture ads
are shown on Claria pop-ups. For more on this and the implications,
read the "Overture
and Gator" thread at the IHelpYou forums.
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