Search Engine Dictionary: A complete guide to search engine terminology

 

 

 

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Natural Language Processing (NLP)

A system that allows search engine users to type a question rather than keywords. There are a couple of ways to do this kind of processing. At the simplest level, the search engine simply removes the stop words in the question to leave keywords that are then processed as if it was a regular query. At the other end of the scale are very advanced systems that use statistics and linguistic analysis to accurately match documents to the user's question. The best-known example of this kind of approach is the AskJeeves (www.askjeeves.com) search engine.

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Natural Linking

Describes the hypertext links found on web sites that are part of text content and that link to expanded or additional information on a subject without consideration of their value in link popularity.

Added - April 11, 2004
by Christian Nielsen of
www.Best-Free-Search-Engine-List.com

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Netscape

An early Internet company, since acquired by AOL. The company is famous for its Netscape Navigator browser that dominated the browser scene from 1994 to about 1997.

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Netscape Navigator

An early web browser, based on the Mosaic model and developed by the Netscape company - as they were then known. The browser is still around today, available from www.netscape.com. It's popularity declined rapidly after Microsoft steamrollered the browser scene (about 1997) by starting to bundle their Internet Explorer browser with Windows.

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NewHoo

Former name of ODP.

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newsgroup

A discussion forum where users can post messages and reply to other users.

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nofollow

If you don't want Googlebot to follow a link and index it from your site, you can use the following tag in your href links: rel="nofollow"

Possible uses include channeling of PR away from non-monetary pages such as an "about" page. So, instead of having a live link to the about page, by having the html <a href="http://www.example.com/about.html"
rel="nofollow">About Us</a>, Googlebot will not:

1. Index the page from that link;
2. Consider the anchor text of the link; or
3. Pass any PR to the linked page.

Added - April 6, 2005
by Frederico Riva of
www.webmarketingstrategico.com

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Northern Light

www.northernlight.com
Used to be a popular search engine. Although it still has a searchable database, it is a "special collection" of articles that only paying customers may access.

Note added April 2003:
Devine (current owner of Northern Light) has filed for bankruptcy.

Note added June 2003:
Northern Light was purchased by David Seuss, former CEO. Seuss is expected to focus on the company's corporate clients, but the high quality web search Northern Light was once known for might also be restored. It has a long way to go, but at least Northern Light again has a future.

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