Search Engine Dictionary: A complete guide to search engine terminology

 

 

 

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K

Kanoodle

www.kanoodle.com
A comparatively small search engine that uses the PPC model.

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keyword

A word used in a query. In SEO, pages are typically optimized for specific keywords. Keywords are targeted based on what users looking for the specific information or product are most likely to use as part of a query. Accurate keyword targeting is considered by most to be essential to effective SEO. For more on keyword targeting and ways to obtain statistics on actual keyword usage, please refer to the Search Engine Yearbook.

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keyword density

A measure of the percentage of words on a page that are specifically chosen keywords. When a user enters a query, search engines display a list of pages containing the search terms. These are ranked based on (amongst many things) the percentage of words on a page that are similar to the words used in the query (keyword density). When keyword density is inflated artificially, it is often referred to as keyword stuffing.

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keyword domain name

A domain name that contains keywords. Please refer to the Search Engine Yearbook for a more detailed look at the importance of keywords in SEO.

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keyword phrase / key phrase

Two or more words that form a "keyword". In SEO the term keyword is usually used to refer to both keywords and key phrases. It simply refers to words entered in a query / words a page has been optimized for.

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keyword purchasing

Not to be confused with PPC, keyword purchasing refers to the practice of buying advertising space on specific SERPs. It offers a fairly high level of targeted advertising, because the ad is only displayed to users who enter specific keywords in a query.

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keyword ratio

See keyword density.

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keyword search

Basically the same as search, it refers to a search for documents containing specific keywords.

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keyword stuffing

Excessive repetition of keywords in an attempt to artificially inflate keyword density and improve a page's ranking. Keyword stuffing is easily detected by search engines and pages that use this technique are penalized.

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keyword tag / keywords tag

A meta tag listing keywords associated with the page.

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keyword targeting

The practice of optimizing certain pages of a web site to rank well in a search for specific keywords. Keyword targeting is generally considered vital to effective SEO. For more on keyword targeting and ways to obtain statistics on actual keyword usage, please refer to the Search Engine Yearbook.

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KFCP

Keyword Focused Content Page. The term was coined by e-selling guru Ken Evoy and refers to a "search engine friendly" doorway page. Sometimes simply called honest doorway pages. For more on KFCPs and doorway pages, the differences and the dangers, refer to our discussion of doorway pages in the Search Engine Yearbook.

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kickback marketing

A collective name for post-dotcom-bust Internet marketing techniques that focus on revenue sharing. Examples of kickback marketing include affiliate programs, pay-for-performance programs, bartering etc. The success of kickback marketing lies in its utilization of the nature of the Internet to effortlessly pass customers back and forth between affiliated sites.

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KISS

Keep It Simple, Stupid. Generally considered one of the golden rules of web design, SEO and online business.

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