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A comparatively small search engine
that uses the PPC model.
A word used in a query.
In SEO, pages are typically optimized
for specific keywords. Keywords are targeted based on what users looking
for the specific information or product are most likely to use as part
of a query. Accurate keyword targeting is considered by most to be essential
to effective SEO. For more on keyword targeting and ways to obtain statistics
on actual keyword usage, please refer to the Search
A measure of the percentage of words on a page
that are specifically chosen keywords. When a
user enters a query, search
engines display a list of pages containing the search
terms. These are ranked based on (amongst many things) the percentage
of words on a page that are similar to the words used in the query (keyword
density). When keyword density is inflated artificially, it is often
referred to as keyword stuffing.
A domain name that
contains keywords. Please refer to the Search
Engine Yearbook for a more detailed look at the importance of keywords
keyword phrase /
Two or more words that form a "keyword".
In SEO the term keyword is usually used to
refer to both keywords and key phrases. It simply refers to words entered
in a query / words a page has been optimized
Not to be confused with PPC,
keyword purchasing refers to the practice of
buying advertising space on specific SERPs.
It offers a fairly high level of targeted advertising, because the ad
is only displayed to users who enter specific keywords in a query.
See keyword density.
Basically the same as search,
it refers to a search for documents containing specific keywords.
Excessive repetition of keywords
in an attempt to artificially inflate keyword
density and improve a page's ranking.
Keyword stuffing is easily detected by search
engines and pages that use this technique are penalized.
keyword tag / keywords
A meta tag listing
keywords associated with the page.
The practice of optimizing
certain pages of a web site to rank well
in a search for specific keywords.
Keyword targeting is generally considered vital to effective SEO.
For more on keyword targeting and ways to obtain statistics on actual
keyword usage, please refer to the Search Engine
Keyword Focused Content Page. The term was coined
by e-selling guru Ken Evoy and refers to a "search
engine friendly" doorway page.
Sometimes simply called honest doorway pages. For more on KFCPs and
doorway pages, the differences and the dangers, refer to our discussion
of doorway pages in the Search Engine Yearbook.
A collective name for post-dotcom-bust Internet
marketing techniques that focus on revenue sharing. Examples of kickback
marketing include affiliate programs, pay-for-performance programs,
bartering etc. The success of kickback marketing lies in its utilization
of the nature of the Internet to effortlessly pass customers back and
forth between affiliated sites.
Keep It Simple, Stupid. Generally considered one
of the golden rules of web design, SEO and
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