|
Suggest
a new term / correction to
an existing term. In exchange we will place your name and a link to
your site below your suggestion / correction.
B
backlink / back
link
A link on another
page that links to the page you are viewing. Also called an inbound
link.
Added
- Feb 16, 2003
by Mark Glissmeyer of
www.pdasupport.com
backward
link
See backlink
bait-and-switch
A technique (considered spam)
used in SEO. It involves creating an optimized
page and a regular page. The optimized page is submitted to the search
engines and replaced with the regular page as soon as the optimized
page has been indexed. For more on this technique (and why you shouldn't
bother), please refer to the Search Engine Yearbook.
banner blindness
Refers to a "condition" amongst
experienced web users who tend to automatically ignore banner ads. Banner
blindness is arguably the main cause of low click-through rates in banner
advertising. For a more detailed comparison between different Internet
advertising techniques, please refer to the Search
Engine Yearbook.
begins-with
partial word matching
Some search
engines will match indexed words that contain a search
term at the beginning. For example, if you're searching for "guns",
documents containing the following variations of the term will show
up in your search results:
Guns (exact match)
Gunsmith (Begins-with partial word matching)
Gunslinger (Begins-with partial word matching)
Etc.
Also see partial word matching.
bells-and-whistles
Advanced features. A web site is said to
have too many bells-and-whistles when it contains unnecessary animations
etc. In the context of SEO, bells-and-whistles
are generally seen as a hinderance since they rarely contribute to high
search engine rankings
and may even cause a site to rank poorly.
beta
A testing stage / testing version of a product.
For example, when a beta version of a search
engine is released, users can access it online and are encouraged
to report bugs and give general feedback.
Boolean search
A Boolean combination of terms allowing
the inclusion or exclusion from search
results of documents containing certain words. This is achieved
through the use of operators such as AND, NOT and OR.
bibliometric
analysis
see Link
Tracking
bid
The amount you are willing to pay for keyword
ranking on PPC
search engines.
block level
analysis
A method of analysing a web page's content on
a block-by-block basis, rather than looking at the whole page. It implies
that some parts of a page are more important than others, based on what
people tend to focus on. Microsoft is said to use block level analysis
(BLA) to make its search engine results more relevant.
Added
- Dec 27, 2004
by M. de Wit of
seo.expert2.be
blog
The name "blog" is a truncated form
of "web log" according to Rebecca Blood's essay "Weblogs:
a history and perspective."
Last
Updated - March 8, 2003
by Ronald Kenyon of
www.geocities.com/rwkenyon
Additional information:
The term "blog" is used to refer to sites that can best be
described as mini-directories, often populated with the site owner's
personal favorites and his/her comments. Blogs often contain message
boards, chat rooms, articles archives etc.
bloptimization
Optimization of a blog for
search engines. Special consideration
is needed unless the blog is contained within part of a site, since
most blogs are only a single page with content that changes daily.
Added
- May 30, 2003
by Christian Nielsen of
www.nielsentech.com
bridge page /
bridging page
See doorway
page.
broadband
short for: broad bandwidth
A high-capacity data transmission channel. Broadband access to the Internet
allows users to send and receive data at a much higher speed than is
possible with a regular phone line. Broadband utilizes the same frequency
division multiplexing technique used in cable TV, allowing for the simultaneous
transmission of different types of signals.
broken link
See dead link
browser
a.k.a. Web browser
A program used to display Internet content. Two of the best-known and
most widely used browsers are Netscape Navigator and Microsoft Internet
Explorer. Browsers read coded (HTML, JavaScript
etc.) pages and display them as web pages. Browsers typically include
features such as bookmarks, back & forward buttons etc.
browser
compatibility
Referring to the different ways different
browsers display the same page. A key consideration
in web design (and SEO) is to create pages
that are browser independent - in other words pages that work as they
are supposed to regardless of the user's choice of browser.
bug
An error or glitch in a program / search
engine.
burst
A rapid increase in the popularity of a new topic.
In the search engine world a burst
refers to a significant but usually short-lived increase in both the
number of searches done on a specific topic and the number of relevant
documents on that topic. Bursts are often related to news stories, new
technological advances etc.
-------
REMEMBER TO BOOKMARK THIS SITE
-------
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
X
Y
Z
|
